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The lipstick effect

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The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. Instead of buying expensive fur coats, for example, people will buy expensive lipstick. The underlying assumption is that consumers will buy luxury goods even if there is a crisis.
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口紅效應 (Lipstick effect)

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口紅效應是一種經濟學理論,即當面對金融危機時,消費者將更願意購買成本較低的奢侈品,而不是皮毛大衣。例如,人們會購買昂貴的口紅。 在美國自從九一一襲擊事件 之後就一直有口紅銷量倍增的傳聞; 但是其他消息 則聲稱這是言過其實。 維基百科

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The lipstick effect is when consumers still spend money on small indulgences during recessions, economic downturns, or when they personally have little cash ...
What is the Lipstick Effect? ... Lipstick effect is a term used to refer to a situation where consumers still manage to buy a luxury product like lipstick, amid ...
2021年4月7日 — The lipstick effect is a phenomenon, an economic indicator of consumption patterns when an economic recession strikes and strikes hard.
2020年9月21日 — The lipstick effect is a curious phenomenon that describes how female shoppers can display a stronger preference for buying beauty products ...
2021年5月3日 — The lipstick effect is a theory that, when facing an economic crisis, consumers will be more willing to buy less-costly luxury goods.
2016年3月25日 — An economic theory, known as the “lipstick effect”, has been used to describe the phenomenon. The idea is that woman would buy cosmetics, ...
2020年4月14日 — Leonard Lauder, chairman emeritus of Estée Lauder, coined the term “lipstick effect” in 2001 to describe the beauty company's rising lipstick ...
2020年5月29日 — The Lipstick Effect occurs when consumers continue to spend their money on small indulgences during recessions, economic downturns, ...
2013年11月9日 — When faced with less favourable economic conditions, consumers tend to save on big-ticket items, such as holidays abroad, but spend more on ...

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