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Negative keywords
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Negative keyword

简介

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.
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For negative phrase match keywords, your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words ...
Negative keywords enable you to prevent your ads from matching to irrelevant search queries. For example, let's say you're using PPC to advertise dance lessons ...
2021年3月25日 — Negative keywords are a method of preventing your ad from showing to people who search for or browse content related to those words.

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What Are Negative Keywords & How Do They Appear In AdWords? · [brackets] represent a keyword in exact match · “quotations” represent a keyword in phrase match · + ...
2008年1月22日 — Negative keywords are words and phrases that you do not want searchers to associate with your products and services (see Google's AdWords blog ...
Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide.
You can select match types for negative keywords. There are three kinds of negative keyword match types, described below. Exact Match: When you add a keyword as ...
2021年6月3日 — Negative keywords prevent ads from showing on irrelevant search results. However, an incorrect match type in your negative keywords list can ...

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